Jack

The title of this post is Jack because that is exactly what I did this week. Jack.

Made some calls to local papers in the surrounding area of a drag race event held by one of our clients. Calendar placements are easy pitches.

Monitored the blogs that I sent samples of our sports drink to. The bloggers have been doing a nice job with their responses to the product. I just hope that enough people read their blog for this to have an impact.

The best reading I did all week was on The Buzz Machine. It is a great example of how powerful blogs can be, if used correctly. Also, Jeff Jarvis has a strong voice in the Blogosphere (I hate that word). He makes some good points on how a large company can help or hurt themselves by starting a blog. He stresses that a blog should be a conversation between the company and its public not just a way for them to address the public.