This week they added a new soldier(intern) to the War Room(the 8x15 ft space where these soldiers do battle). Regis likes to take a few afternoon breaks in the War Room. He says it "re-energizes" him. Whatever that means.

Regis, who is originally from Brazil, is in charge of generating media in Spanish speaking countries. He is especially busy right now due to the World Cup. Regis must get really nervous when Brazil has a match because whenever they are on TV he goes home sick. Weird right? He may be getting sick due to the fact that he eats a Whopper from Burger King every single day. He's head over heals for them for the sole fact that they are flame-broiled. Sometimes we like to push his buttons and tell him that they are made of rat meat or that Wendy's and McDonald's bugers are so much better. He flips out. He bought us all coupons for a free Whopper last week and it all started to make sense. The guy has a lifetime supply of these coupons.

Some positive results came from the event I pitched last week. AP Newark picked it up. Felt good. The blog research is finally starting to mobilize. Today and yesterday I initiated a dialogue with the bloggers to see how they would feel giving an honest review of our product on their blog in exchange for a free trial of the product. So far people have been very receptive.

Pitching the bloggers was the tricky part. A superior to me on the team blasted a press release to the entire list with out me knowing. This might have had a negative effect on the outcome. Bloggers are not journalists, a press release is not going to work. I back tracked through the list and sent personalized emails to each blogger and the results showed that it was more effective. Our next step is to ship the product to the bloggers.

I came across an article that made me throw up in my mouth a little bit. It was titled Entry Level Devils. The article ties together Interns, The Devil Wears Prada, The Hills and PoweR Girls. Using the characters from these movies/reality shows the writer supported her theory that my generation, Generation Y, has a false sense of entitlement. Is she nuts? I dont even want to use myself as an example to combat her theory because I'm one of many that are husting to open doors for themselves while the student loans pile up. The subjects she used to support her topic made her aguement very easy. In an e-mail I told her,

"I know for a fact I am not the only student with loans that scare the shit out of me, a part time job, an internship and a good attitude. If you ever want to write about how the “other half works” I will be able to give you plenty of subject topics."

So far no reply.

Good Talk. See you out there.